A photography brief should make the real product easier to understand. It should tell the photographer what must be accurate, what is included and which questions the images need to answer.
Start with the product record
Confirm the current item, variant, packaging and included accessories. Use the actual product for the main photograph. Keep the current label and packaging reference available during the shoot.
Amazon’s photo guidance describes practical choices such as lighting, background and showing product detail. Amazon’s product photography guide.
Plan distinct supporting views
A useful shot list can include:
- A scale view that makes the product size understandable.
- A detail view of an important physical feature.
- An included-items view that matches the sold pack.
- A use view that accurately depicts the product’s intended use.
- A readable packaging or label view where appropriate.
Write the fact each photograph should communicate. Do not ask an image to imply a feature that the product record does not support.
Review the delivered set
Check color, shape, quantity, label version and visible accessories against the source product. Inspect the images on a small screen as well as at full size. Keep factual corrections separate from style preferences.
Check the applicable marketplace and category image instructions, then get written OK for the proposed listing images. Retain the selected files so the displayed page can be compared with the final brief.