CASE STUDIES · AMAZON.CA + AMAZON.COM
Amazon results for health, beauty and personal care brands.
An experienced team on Amazon since 2017, strongest in health, beauty and personal care. Each case shows where the brand started, what we changed and what moved. The numbers come from Seller Central.
- Since 2017
- Selling on Amazon.ca and Amazon.com
- 2×
- Amazon.ca conversion, Oct–Dec 2025 vs Oct–Dec 2024 (7.1% to 14.0%)
- 70% → 90%
- Amazon.ca Buy Box, same months
- CAD 88K+
- Recovered from Amazon in 137 paid cases, across the accounts we run
- 0
- Negative seller feedback from 178 ratings since Oct 2024
Listed in Amazon's Service Provider Network for Account Management.
BUY BOX · HEALTH BRAND · AMAZON.COM
9.3× sales over six months, compared with a year earlier.
A health brand on Amazon.com had modest sales and held the Buy Box only 20–27% of the time.
What we did
- Buy Box. Lifted the share of time holding the Buy Box to about 90%.
- Broader catalogue. Got 12–17 listings selling each month, compared with 8–12 before.
- Organic search. Grew sales through organic search with no advertising in that period.
- Buy Box
- 20–27% → ~90%
- Sales, same six months a year apart
- 9.3×
- Listings selling each month
- 12–17
- Peak shopping weekend, year over year
- 11×
Seller Central data. Shown as percentages and multiples.
LAUNCH · HEALTH BRAND · AMAZON.COM + AMAZON.CA
81% of sales came before any advertising ran.
A new listing on Amazon.com and Amazon.ca started with no sales history.
What we did
- Two marketplaces. Launched the listing on Amazon.com and Amazon.ca.
- Organic search first. Grew the listing through organic search before introducing advertising.
- Buy Box. Held a 94% Buy Box share in the later trading window.
It became the range’s best seller.
- Share of sales before advertising
- 81%
- Buy Box share
- 94%
Seller Central data. Shown as percentages and multiples.
CONVERSION · HEALTH BRAND · AMAZON.COM
Search conversion rose from 7.6% to 17.9%.
One listing converted 7.6% of search clicks into orders in the earlier comparison window.
What we did
- Buy Box consistency. Held the Buy Box on 92–95% of days.
- Price. Raised the price about 15%.
- Like-for-like comparison. Compared search conversion on the same listing, a year apart.
- Search conversion, a year apart
- 7.6% → 17.9%
- Price
- +15%
- Days with the Buy Box
- 92–95%
Seller Central data. Shown as percentages and multiples.
STEADY GROWTH · SUPPLEMENT BRAND · AMAZON.CA
4.6× sales on the same four listings.
A supplement brand on Amazon.ca had four listings selling steadily but slowly.
What we did
- Same listings. Worked with the same four listings throughout the comparison.
- Organic search. Grew sales through organic search.
- Price. Kept the price change to about 2%.
- Sales, six months vs the same months a year earlier
- 4.6×
- Consecutive quarters of growth
- 6
- Price
- ~+2%
Seller Central data. Shown as percentages and multiples.
MONEY BACK · ACCOUNT RECOVERY · AMAZON.CA + AMAZON.COM
137 paid reimbursement cases.
Across the accounts we run, missing stock, warehouse damage and returns needed to be checked against Amazon’s records.
What we did
- Shipments. Checked inbound shipments against Amazon’s receiving records.
- Returns and losses. Compared returns and warehouse losses with Amazon’s records.
- Seller Support cases. Opened cases where the records showed money was owed.
- Paid reimbursement cases across accounts
- 137
- Net recovered from Amazon across accounts
- CAD 88K+
Seller Central data, account-level totals across the accounts we run.
NPN AND COMPLIANCE · HEALTH BRANDS · AMAZON.CA
We regularly fix NPN-related listing suppressions so the listings come back.
This is ongoing work. When Amazon cannot match a listing to its NPN or label, we work through the document request.
What we do
- Licence. Check the licence against the label and listing.
- Label and listing. Check that the information agrees across the documents and the product page.
- Documents. Send Amazon the right documents and follow the case.
What to send Amazon when an NPN is missing or invalid ↗
Listing blocked? Get a free check ↗HOW WE WORK
Four things, every week.
BRANDS WE WORK WITH
Brands we work with
- Drysol
- Amazon Andes
- Hemaforte
- K-Citra
- Seaford
- Agrowcultural
- Canadian Heritage Organics
- Girlactik
- Polyride
BEFORE WE START
Questions about the work.
Where do these numbers come from?
From Seller Central reports for the accounts we run. We show percentages and multiples, not a brand’s sales totals.
Do you work on Amazon.ca, Amazon.com or both?
Both. Several brands we work with sell on both marketplaces.
Can you help when a listing is blocked over its NPN or label?
Yes. We check the licence, the label and the listing against each other and send Amazon the right documents. Our NPN guide explains how. Read the NPN guide ↗
How long before we see changes?
Fixes to the Buy Box, price and listings can show within weeks. Growth on organic search usually takes a few months.
How do we start?
With a free one-page Amazon check. We look at your public listings and send it within 2 business days. No account access needed.
YOUR LISTINGS NEXT
Start with a free Amazon check.
One page. Within 2 business days. No account access needed.