An existing direct-to-consumer product still needs its own Amazon test plan. Website sales and advertising history provide context, but they do not establish how an Amazon offer will perform.
Confirm the Amazon offer
Check the marketplace, ASIN, pack size, actual price, stock and product eligibility. Review the public page and the account’s offer status separately. Sponsored Products has product and offer requirements. Amazon’s Sponsored Products overview.
Build a cost sheet for the Amazon product and fulfillment arrangement. Keep it separate from the website’s cost assumptions.
Write the initial targeting question
Use the product’s factual use and relevant shopper language to choose a limited test. State whether it uses keywords or product targets and the intended match types. Amazon’s Sponsored Products targeting guide.
Record the campaign settings, budget limit and review date. Keep product-page changes in a separate proposal for written OK.
Keep the channels separate in the report
Retain Amazon’s dates, currency and attribution definition. Keep website sales in their original source and scope rather than adding them to an Amazon advertising denominator.
After the test, check targeting relevance, availability and the actual product costs alongside the ad figures. Use that evidence to write the next bounded decision. Keep the website’s customer history separate from the observed result on Amazon.