Review requests need neutral wording and a clear record of the channel used. The aim is to invite an honest account of the product, without selecting the sentiment you want.
Check the existing request process
Collect the actual request text, package inserts and any service instructions. Check where the message is sent, who receives it and whether another request has already been made for the same order.
Amazon prohibits incentives for reviews, positive-only selection, diverting unhappy customers and requests to change or erase a review. Amazon’s product review policy.
Use the permitted channel
Amazon describes neutral requests and its standardized Request a Review feature. Check the current local instructions before contacting a buyer. Amazon’s review and communication questions.
Keep customer service separate from a request to influence a rating. Resolving a product problem does not make a review conditional on that resolution.
Review the wording, not a growth target
Ask whether the message invites all eligible experiences neutrally. Remove language that rewards a review or steers dissatisfied buyers away from public feedback. Keep customer information within the permitted communication process.
Document any process correction and who made it. The useful outcome of this check is a clear, policy-consistent request process. Review count, timing and sentiment remain the customers’ choices.