A DSP plan for a supplement needs a product and permission review before an audience or creative is approved. Start with the actual product, market and proposed message.
Make a product evidence file
Keep the current label, included quantity, destination page and supporting evidence for each proposed statement. Identify medical or regulatory questions that need a qualified review. Do not add a claim to an ad because a similar product uses it.
Confirm the current DSP product and creative requirements for the intended market with the account’s advertising contact. DSP has its own access and service arrangements. Amazon’s DSP overview.
Check the audience basis
Record the audience source, permissions and intended use. Avoid inferring a person’s health condition from a browsing or purchase observation. Keep customer contact information out of working creative and public examples.
Name the person responsible for resolving permission and policy questions before launch. An unresolved check belongs in the plan, rather than being treated as an approved assumption.
Set the reporting boundaries
Record the budget, dates, destination, product availability and attribution definition. Write what the report can show and what additional evidence would be needed to examine added purchases caused by the campaign.
Review the source reports against that plan. Keep product changes and availability beside the result, and preserve the creative version that actually ran.