Before using Amazon DSP, write down the business question, access arrangement and spending responsibility. A large audience or an attributed sales ratio is not enough to establish whether the proposed work fits the account.
Confirm the practical arrangement
Check the service option, supported market, required budget and who owns the account and reporting access. Amazon offers different DSP service arrangements. Amazon’s DSP overview.
Ask for the terms that apply to the actual arrangement rather than assuming a brand revenue level determines eligibility.
Describe the audience and creative
Record where an audience comes from, the permissions that apply and the intended product message. Identify who checks current advertising requirements and who approves the creative. Do not add customer information to a campaign simply because it is available in another system.
Keep the product facts, destination and availability current. A media plan should name the material it relies on and the owner of each unresolved check.
Define how the result will be read
Specify the report, dates, attribution scope and budget limit before launch. Separate attributed purchases from the question of whether advertising caused additional purchases.
Ask what comparison or study would be needed to examine that second question. Preserve the plan and source reports. If that evidence is unavailable, state the limit alongside the result rather than treating the attributed total as the answer.