A health product bid review starts with the product and the current offer. A bid cannot resolve an ineligible product, an unclear pack size or a missing purchase option.
Check the product before the bid
Record the marketplace, advertised ASIN, selected pack and current availability. Check the current product and advertising requirements for that market. Amazon has specific Sponsored Products restrictions for health-related products. Amazon’s Sponsored Products policy.
Check eligibility in the account as well as the public page. Sponsored Products has product and offer requirements. Amazon’s Sponsored Products overview.
Assemble a product-specific cost sheet
Use the actual selling price, product cost, fulfillment charges, selling fees and other applicable costs. Mark estimates and missing inputs. Record what remains before advertising, and the owner’s spending limit.
Keep the report period, marketplace, currency and attribution scope beside the ad figures. A headline ratio without that context is a weak basis for a bid decision.
Write a bounded proposal
List the affected target, current bid, placement settings and proposed change. Include the budget limit and the date when a person will review the result. Keep listing or price corrections in their own proposal for written OK.
Retain the prior settings. After the change, check both the saved settings and the report scope before interpreting the result.