A price-change proposal should show the current offer, the costs being used and the reason for the proposed change. A competitor’s displayed price alone is not enough to set your own.
Establish the current product
Record the marketplace, ASIN, SKU, included quantity, currency and selling price. Check whether a coupon or other promotion affects what the shopper pays. Keep each pack size separate.
Amazon’s Revenue Calculator uses product inputs to estimate fees and compare fulfillment options. Estimates need to be checked against the product and the costs relevant to the account. Amazon’s pricing and calculator guide.
Prepare the cost sheet
Include product cost, relevant Amazon fees, inbound shipping, fulfillment, expected returns and other costs that belong in the decision. Label each input as an actual charge, a supplier quote or an estimate. Use a consistent tax basis and ask for accounting input when that basis is unclear.
Write down the margin left before ads at the current price and at the proposed price. A change in pack size, fulfillment method or promotion requires another check of the inputs.
Get a clear decision
Present the proposed price, effective date, affected listings and reason in writing. Listing, price and A+ changes go live only with written OK. After the change, record the price actually shown and any unexpected difference. Keep that observation separate from a claim about why later sales moved.