The Situation
A premium iron supplement brand came to BareGold in early 2024 experiencing severe decline. Revenue had dropped 71% from Q1 to Q4 2024 ($45,180 to $6,344). The product was trapped in the Canadian market with minimal US presence, suffering from erratic monthly performance and poor inventory forecasting that led to costly stockouts and overstock situations.
The Challenge
Execute a complete turnaround: stabilize declining revenue, reposition the product for premium pricing, expand into the US market, and build sustainable operations infrastructure—all while maintaining product quality and brand integrity.
What We Did
Cross-Border Market Expansion
Transformed from Canada-only to a dual-market strategy. Implemented targeted campaigns for US market entry while maintaining Canadian dominance, ultimately generating $800K+ in the Canadian market alone.
Premium Pricing Strategy
Repositioned product as ultra-premium solution with $70+ average selling price—more than double the industry average of $30-50. Focused customer acquisition on high-value buyers willing to pay for quality.
Predictive Inventory System
Implemented demand forecasting analytics through Oracle, achieving zero major stockout incidents during the growth phase. Streamlined FBA operations for consistent 99%+ fulfillment rate.
Strategic Repositioning Phase
Executed controlled Q2-Q4 2024 optimization period for market research, pricing finalization, and operational infrastructure—setting foundation for explosive Q1 2025 relaunch.