The Situation
A specialty dermatological brand had a medicated shampoo product sitting dormant on Amazon.ca. Despite strong clinical efficacy and loyal pharmacy customers, the product had virtually zero Amazon presence—generating under $1,200 total across August to November 2025. The listing had no optimization, no advertising, and no inventory strategy. The brand was leaving an entire sales channel untapped.
The Challenge
Launch the product on Amazon.ca as if it were a brand-new listing: build optimized content, develop a PPC launch strategy, establish inventory velocity, and scale to sustainable monthly revenue—all without cannibalizing the brand's existing pharmacy distribution.
What We Did
Listing Rebuild & Keyword Architecture
Rewrote the listing from scratch with dermatology-focused keywords targeting conditions like dandruff, seborrheic dermatitis, and psoriasis. Built backend keyword architecture covering 200+ long-tail search terms identified through competitor analysis.
Aggressive PPC Launch Strategy
Deployed a three-phase advertising approach: broad discovery campaigns in week 1-2, harvested converting search terms into exact match campaigns by week 3, and scaled winners while cutting waste. Achieved profitable ACOS within the first 30 days.
Inventory Velocity Management
Coordinated rapid inventory replenishment as sales velocity exceeded projections. Maintained 14+ days of inventory throughout the growth spike, preventing stockouts that would have killed organic ranking momentum.
Review Velocity & Social Proof
Leveraged Amazon Vine and follow-up sequences to accelerate review collection. Built social proof quickly to support the premium price point in a category where trust is essential for medicated products.