The Situation
A mid-sized Canadian supplement manufacturer had been selling through health food stores and naturopathic clinics for years, but had zero Amazon presence. Their 8-product line — spanning magnesium, B-complex, vitamin D, and specialty formulas — needed NPN applications before they could legally sell on Amazon.ca. Previous attempts with a traditional NHP consultant had stalled after 4 months with only 2 of 8 applications completed, costing over $12,000.
The Challenge
Complete NPN document preparation for all 8 products, build Amazon listings from scratch, launch a coordinated PPC strategy, and generate meaningful revenue within the first 90 days — all while ensuring zero compliance issues with Health Canada or Amazon.
What We Did
Rapid NPN Document Preparation
Used BareGold's AI-powered NHP compliance engine to prepare all 8 Product Licence Applications in 11 days. Each application included monograph matching, bilingual EN/FR label text, health claim substantiation, and rejection risk scoring. Average cost: $600 per product vs. the $3,000+ per product they'd been paying.
Listing Architecture & Brand Registry
Built all 8 Amazon.ca listings with keyword-optimized titles, A+ Content showcasing clinical claims backed by NPNs, and backend keyword architecture covering 150+ long-tail terms per product. Enrolled the brand in Amazon Brand Registry for enhanced content and IP protection.
Phased PPC Launch Strategy
Launched products in 3 waves (3-3-2) to avoid spreading ad budget too thin. Started with their highest-margin magnesium and B-complex products, used initial sales data to refine keyword targeting, then launched remaining SKUs with proven campaign structures.
Inventory Velocity & Reorder Planning
Set up demand forecasting from day one using early sales velocity data. Coordinated FBA shipment schedules with the brand's production cycles to prevent stockouts during the critical launch momentum phase.