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Product documents

Brand rights: gathering evidence for a report

Keep ownership documents and dated product evidence together before using Amazon's reporting tools.

BareGold2 min read

An effective IP report starts with a specific right and evidence of a specific suspected infringement. The presence of another offer on a brand's detail page does not, by itself, establish infringement.

Describe the suspected issue

Record the marketplace, ASIN, offer, seller and date. State whether the concern involves a trademark, copyrighted material, patent or suspected counterfeit product. Separate that question from price differences or a distribution-contract dispute.

Amazon staff explain that an exclusive distribution agreement alone is not an IP right that Amazon enforces through infringement reporting. See the official staff explanation.

Preserve evidence before it changes

Save the relevant listing content and rights records. Where a product's authenticity is in question, keep purchase records, packaging photographs and the observed differences. Describe what the evidence shows rather than labelling every competing offer counterfeit.

Do not publish customer information or private reports as part of a public dispute. Share evidence through the appropriate reporting or professional review route.

Use the right reporting path

Amazon's reporting guidance describes the tools for rights owners and other reporting situations. Confirm that the person making the report holds the right or has authority to act.

Record the response

Keep the report, evidence version and Amazon response together. If a report is rejected or more information is requested, review the stated reason. The useful outcome of the file is an accurate account of the right, evidence and response; the platform decides how it handles a report.

Start with your public Amazon pages

Get my free Amazon check: one dated page on who’s selling your products, who holds the Buy Box, price, stock and other sellers, and the three things we’d fix first. No account access, no sales call.

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