CASE STUDIES / AMAZON.CA + AMAZON.COM
Proof from the accounts we run ourselves.
On Amazon since 2017. Here’s what our work did on our own Amazon.ca and Amazon.com accounts, with dates. We do the same work for client brands.
OUR OWN ACCOUNTS
CAD 3.4M+
Amazon sales across Canada and the US, July 2024 to October 2026
- Since 2017
- Selling on Amazon
- 86,000+
- Units sold since Jul 2024
- +29%
- Search conversion, same 33 products, Jul–Sep 2026 vs 2025
- 0
- Negative seller feedback from 178 ratings since Oct 2024
01 / A NATURAL-PRODUCTS BRAND · AMAZON.COM
Nine times the sales, year over year.
A natural-products range with modest sales in late 2024.
What we didLaunched a new product that became the range's best seller, got 12–17 listings selling each month instead of 8–12, and lifted Buy Box share on our Amazon.com account from 20–27% to about 90%, with no ad spend.
Jul–Dec 2025 vs Jul–Dec 2024
- Sales
- 9.3×
- Units
- 9.6×
- Black Friday weekend
- 11×
Nine times the sales. Zero ad spend.
02 / A NEW LISTING · AMAZON.COM + AMAZON.CA
From launch to USD 140K+.
A new product for the range, with no sales history on our account.
What we didLaunched it on Amazon.com and Amazon.ca in January 2025 and grew it on organic search, with no ad spend for its first 18 months. It has been our best-selling product on Amazon.com since launch.
Jan 2025 – Oct 2026
- Sales on Amazon.com
- USD 140K+
- Units
- 7,500+
- Buy Box share, Jun–Oct 2026
- 94%
03 / A NATURAL-PRODUCTS LISTING · AMAZON.COM
Same product. More than twice the conversion.
One listing turned 7.6% of its search clicks into orders.
What we didHeld the Buy Box on 92–95% of days, raised the price about 15%, and kept Sponsored Products at about 2% of the listing’s sales.
Jul–Sep 2026 vs Jul–Sep 2025
- Sales
- 2.1×
- Orders from search
- +34%
- Average price
- +15%
Twice the conversion, at a 15% higher price.
04 / A SUPPLEMENT BRAND · AMAZON.CA
4.6× on the same four listings.
Four listings selling steadily but slowly in late 2024.
What we didGrew the same four listings on organic search, with no ad spend and prices up about 2%. Sales rose six quarters in a row.
Jul–Dec 2025 vs Jul–Dec 2024
- Sales
- 4.6×
- Units
- 4.5×
- Quarters of growth in a row
- 6
05 / OUR AMAZON.CA ACCOUNT
CAD 88,000+ back from Amazon.
Amazon loses and damages stock, and some returns never come back. It pays, but often only after someone checks.
What we didChecked shipments, returns and warehouse losses against Amazon’s records, and opened cases where money was owed.
Jul 2024 – Oct 2026
- Cases that paid out
- 137
- Stock lost on the way in
- CAD 54K
- On Amazon.com
- USD 13K+
HOW WE DID IT
Four things, every week.
01 · Check
Find what’s costing sales: Buy Box, price, stock and listings.
02 · Fix
Fix the listing, the price and who holds the Buy Box.
03 · Grow
Grow on organic search first. Add ads where they pay.
04 · Recover
Open cases for the money Amazon owes you.