Advertising
PPC bids for health and personal-care products
Review search terms and product economics before making a bid change by hand.
Resources
Advertising articles.
Articles about sponsored ads, report definitions, bids and product costs.
Advertising
13 articles
Advertising
Ad spend and available inventory
Check product availability and replenishment plans before changing an advertising budget.
Advertising
Managing ad records across marketplaces
Keep currencies, product economics and campaign decisions separate for each seller store.
Advertising
Bid management: decisions made by hand
Use relevant search terms and product economics to document and review advertising bid changes.
Advertising
Sponsored Products and Sponsored Brands reports
Compare campaign objectives and matching reporting periods before assessing advertising results.
Advertising
DSP audience and measurement questions
Review audience eligibility, reporting definitions and the applicable advertising policy before planning a campaign.
Advertising
Search terms: reviewing keyword candidates
Use the search-term report to identify relevant queries and document proposed keyword changes.
Advertising
Advertising budgets across the day
Review campaign reports and available budgets before changing ad settings by hand.
Advertising
PPC bid changes: a review checklist
Check search-term relevance and break-even product economics before adjusting bids by hand.
Get your free Amazon check.
One page on who’s selling your products, who holds the Buy Box, price and stock, and the three things we’d fix first. No account access, no sales call.